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Meta introduces special initiatives for online safety of women in Pakistan

Meta has launched two new initiatives in Pakistan, focused on womens’ safety online that has the web Safety Guide and StopNCII (Non consensual intimate images) to assist users to securely navigate cyberspace. The critical safety advisory available in English and Urdu is anticipated to spice up digital literacy and responsible online behaviour amongst users, thereby creating safer online spaces for ladies to attach and express themselves without restraints.

The safety guide, now available at Meta’s Safety Centre, is a component of the company’s efforts to equip and prepare users for the challenges of the fashionable digital world. countless people in Pakistan use Meta platforms to attach and pursue shared interests. However, it’s always good to update oneself on issues around online harassment, unwanted messages and a spread of fraudulent and criminal activities within the online space.

Meta has policies and systems in situ to tackle online violence against women, aided by awareness programs to enable and empower them to defend themselves against unscrupulous elements online.

The safety guide features all the tools around safety available on Facebook, Instagram and Whatsapp and explains how women can adopt them for safer internet use and protect themselves from criminal & fraudulent activities.

Keeping the main focus on safety, StopNCII was developed with Meta’s expert guidance and funding together with global NGO partner, ‘the UK Revenge Porn Helpline’, to prevent the sharing of non-consensual intimate images (NCII), often stated as Revenge Porn. contains a global footprint and currently services people through regional partners that advocate for local victims. It uses the newest innovative technology to dam compromising photos and videos proactively from spreading online.

Meta has localised StopNCII into an Urdu portal furthermore which will be utilized by users concerned for his or her online safety and privacy to initiate a case. Once the case is initiated, Meta can proactively block the spread of the compromising images and videos before they’ll spread online. The technology doesn’t require the pictures to depart the person’s device, instead only the hash or numerical code is shared with the platform. The portal also integrates information and vital voices of survivors, experts, advocates, and tech partners of Meta for ladies seeking help and guidance.

Meta’s partner organisation in Pakistan, Digital Rights Foundation (DRF) organised an internet roundtable in reference to the launch of the StopNCII portal in Urdu. The participants of the roundtable included representatives from civil society organizations,, regional experts from Meta, digital experts and rights activists

Women and vulnerable social media users can use Meta’s dedicated Safety Hub ‘Safety@Facebook’, also available in Urdu language, to access necessary information and safety tools for a secure online experience.

All in all, Meta is implementing more features within the future for its respective platforms to overall enhance security and privacy.

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